Amorana Switzerland: Who We Are

Amorana is Switzerland’s No. 1 brand for sexual wellbeing and part of the international Lovehoney Group – the world’s largest manufacturer and retailer in the sexual wellness space. As Switzerland’s No. 1 sexual wellbeing brand, we’re now bringing our expertise to Germany. Our mission is to bring pleasure, wellbeing, and intimacy into everyday life in a positive and accessible way.

From an Idea to a Movement

What started in 2014 as a small, bold startup quickly grew into a market leader. From the very beginning, founders Alan Frei and Lukas Speiser were driven by a clear vision: to create a new normal – a world where pleasure, intimacy, and self-care are a natural part of everyday life. Today, with “Feel Amorana”, we encourage you to embrace your sexual wellbeing with confidence – openly, curiously, and without taboos.

Our Most-Loved Products

We draw on the expertise of strong in-house brands, including our well-known sister brand Womanizer. At Amorana, you’ll find a carefully curated selection of high-quality products – from our own bestsellers to premium third-party brands. Our promise is simple: products that are safe, durable, and thoughtfully designed. Quality, comfort, and aesthetics are always at the heart of what we do.

The Amorana Advent Calendars

We’re especially proud of our legendary Amorana Advent Calendars, which rank among our best-selling and most sought-after products every year. Featuring an exclusive mix of toys, accessories, and erotic surprises, each calendar is newly curated and has become a cherished pre-Christmas tradition for many.

Values for Greater Wellbeing

We stand for an open, respectful, and positive approach to sexuality. Our goal is to empower you to explore your sexual wellbeing consciously – to discover your pleasure with confidence, better understand your needs, and talk about sexuality without shame or taboos.

Sexuality is as individual as every person. That’s why our offering is designed for all genders, orientations, and stages of life. We create a space where diversity is not just accepted, but celebrated.